Did I get your attention? Yea, that’s right, you shouldn’t care about Instagram. As much as you do. Facebook has been known to kill anything good in this world, so it was only a matter of time before we all became unhappy with its latest takeover. At least they gave us that first year with no changes, right?
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So what do I mean “you shouldn’t care”? Instagram has been the lifeblood of the blogging/fashion/lifestyle community for the past few years, right? Well we survived without it before and we’re surviving now. We just need to change our attitudes and strategies. This is why your blog and/or influence goes beyond Instagram:
Your blog content lives on forever.
Let’s face it, an Instagram post is popular for about 2-3 days or as long as it’s in the top 9 photos on your grid. Blog posts, on the other hand, have a much longer shelf life. If including helpful content, they can be easily passed around for months (and years) and circulate a lot longer thanks to Pinterest as well. I still get comments and views on a lot of my blog posts from years ago because 1) the content is still relevant and 2) Google searches. Instagram content is not super searchable and definitely not as viral.
Brands are still asking for blog posts.
Brands know that social platforms are fleeting, which is why many aren’t relying on influencers’ Instagram accounts as their only ad space. I get countless pitches from brands and PR companies that still want blog post creation. There is so much more you can do with a blog post (i.e. so much more to talk about) and so much more personality you can show to connect with your audience.
I get tons of traffic from Pinterest.
Like I said earlier, some of my most viewed posts are actually posts from years passed that went viral on Pinterest. Don’t ignore Pinterest, people! It’s one of the platforms that I’ve most consistently used (for so many reasons) since it came out. Plus, they’ve never made me angry with any selfish platform changes. 😉 Instagram is fun, but it’s not searchable like Pinterest.
Your Instagram could be gone tomorrow.
Scary, right? You could get hacked, you could be banned, Instagram could mysteriously just disappear. Much like the old saying goes: “Don’t pack all of your favorite clothes in your checked bag” or whatever. (Or maybe it’s something about eggs and baskets…) Don’t quote me on this, because I’m not a lawyer, but I’m pretty sure we don’t actually own our Instagram accounts. They can be taken away from us at any moment. However, as long as you take proper legal steps to set it up, your blog is yours. You own it. So own it!
It’s just social media.
I get frustrated. My blog friends are getting frustrated. Big time bloggers are getting frustrated. But in the end, they’re not going to print your handle and follower numbers on your gravestone. Well, I guess I can’t make any promises for the future, but that sounds like a Black Mirror episode in the making. At the end of the day, it’s just social media. I’ll be the first to admit, when I’m super proud or excited about a post and it completely flops, I get discouraged and sad and wonder why people don’t like me. But then I look at my feed and I still feel proud because it’s what I want my page to look like.
Do what makes you happy. Too many people fall victim to the comparison game. I have to remind myself often, but this is my life and I’m happier when I do things for myself, not to impress or compete with others. Do you, girl.